In a society where details determine success or failure, the success of any clothing brand cannot be separated from unsung heroes such as buttons, zippers, interlinings, lace, etc. In China, with the enhancement of quality awareness, consumers' attention to clothing has developed from the initial style and price to quality and details. Buttons, zippers and other clothing accessories have become a key factor affecting consumer choice.

According to the analysis of the person in charge of Jiashan Xiongzhen buttons, in fact, to identify the quality of a piece of clothing can be seen from a small place, such as zippers and buttons. The buttons used in many brands of clothing are quite delicate. More consumers will pay for a piece of clothing because of a shiny button.

Obviously, accessories have changed from the supporting role of clothing to the protagonist, from the background to the front desk, becoming an important part of the competitiveness of clothing and the key chip of brand value.

Jiashan Xiongzhen Metal Button Factory is located in Dashun Industrial Park, Xitang Town, Jiashan County, the "Hometown of Chinese Buttons". It is located at the junction of "Jiangsu, Zhejiang and Shanghai". It was founded in 2000 and is a research and development, production and sales entity. Enterprise. The introduction of foreign advanced buckle-making equipment and technology, after more than ten years of technological improvement, capital accumulation, production capacity has been further strengthened, with an annual output of about 0.4 billion buttons. And according to the needs of customers design, mold, engraving and laser pattern, trademark, etc., the formation of a variety of copper metal buckle-based, and other materials button as a supplement to the production-oriented enterprises.

Nowadays, the prospect of the accessories industry is becoming more and more broad, how to become the protagonist, how to become the embodiment of the competitiveness and value of clothing? Mr. Zhang Jizhong, the person in charge of Jiashan Xiongzhen Buttons, said that all this, but also need accessories to enhance their intrinsic value. For consumers, if they spend a lot of money to buy a piece of clothing, and after wearing it several times, they find that the buttons fall off and the zipper can't be pulled, I believe no one is in a good mood.

Inferior quality accessories products will not only end the life of a valuable piece of clothing, but also affect the image of the entire clothing brand. Quality has become a prerequisite for clothing brands to choose accessories, and this is also a prerequisite for accessories companies to win the market.

Today, when the concept of green environmental protection is deeply rooted in the hearts of the people, environmental protection indicators such as heavy metal content and whether they contain toxic and harmful substances have become the focus of attention. "Health, safety and environmental protection" has become a new standard for the quality of accessories, and it has also become the direction of accessories enterprises.

Jiashan Xiongzhen Metal Button Factory has always put "quality first, considerate service, and honest cooperation" in the first place. It is one of the leading companies in the button industry, especially in the production and development of metal buttons. It has become one of the committee units of the National Button Standardization Technical Committee.